Search Engine Optimization (SEO) is a crucial component of your digital marketing strategy, but how you plan your SEO work relies on who it's geared towards. Your ideal audience should be the target of all of your marketing efforts! So,…
Content marketing relies on the creation of frequent, relevant content that your business can publish in order to capture viewer attention. Often times, this can be done as a blog on your website that gets updated weekly! This is a…
Do you remember paging through a phonebook, being greeted by business names like "AAA Widgets" or "Acme Widgets"? Why were they named this way? Being the first in a list of businesses on a page was a huge step…
According to MarketLand, YouTube is the second most popular social media platform! That means that taking the reins and making an account for your business means you reap the benefits of incredible marketing potential! Such a huge audience reach means…
Looking to up your Search Engine Optimization performance? Well, here's our checklist on how to do so this year, following recent trends in technology, marketing, and user experience! It's important to review your strategy and experiment with various areas in…
With millions of websites already on the web, optimizing your website is crucial! Optimization is the process of ensuring your web pages can be found when someone is searching using the most relevant keyword phrases for your business. By taking…
SEO stands for search engine optimization. It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or services via search engines like Google, Bing, and…
Have you noticed the changes in the way your web browser displays non-secure (http vs. https) pages? You may have seen the new warnings displayed by some of the most-used browsers such as Safari, Firefox, and Chrome. If you haven't…
Search Engine Optimization has many aspects to consider-- so many, in fact, that it can be difficult to focus on one at a time. However, it's crucial to spend the time needed to at least fulfill the most key items…
Search Engine Optimization is a field that ties into all other forms of digital marketing, yet it's one not often discussed with full clarity. Therefore, when it comes to various parts of the practice, there are many pitfalls to potentially…
