Content marketing relies on the creation of frequent, relevant content that your business can publish in order to capture viewer attention. Often times, this can be done as a blog on your website that gets updated weekly! This is a…
A quality blog helps to establish your business as an authority in your industry. Every time you publish a blog post, you increase your web presence with more content, which creates one more opportunity for your business to appear in search engines.…
Absolutely not! We believe that all the content you use for your social media and on your website or blog should be unique and created specifically for your business. Curated content is being posted by multiple businesses and Google may punish your site…
Today we'd like to chat with you about duplicate content! Duplicate content is also known as curated or syndicated content. If you're ever told to copy and paste certain information into your social media, website, or your blog, typically that's…
Copy and paste-- they're simple commands that nearly every computer user knows how to work, but it turns out they aren't all that great when it comes to your website's content. Content is king, however, this phrase only works when…
Creative content is the foundation of any marketing plan-- collateral, digital, or otherwise. In order to gain attention and turn those first impressions into business relationships, you'll need content that not only stands out, but that clearly conveys your message.…
People visit your website to get to know you better. Potential and existing customers want to learn more about your staff, products and services. While it's important to communicate your company's history, did you know it's also a good idea to tell…
If you're visiting i3's blog page, there's an 80% chance that you read this blog's headline. Wonderful! However, there's a much smaller 20% of those remaining readers that have begun to read this article. So, if you're reading this, you're…
What parts make up the backbone of an incredible website? It may begin with aesthetics, usability, and search engine optimization, but not everyone may include the all-important content on this list. Website content is a strong force that can either…
As we have pointed out before, tweaking things that affect your ranking on search engine result pages is the primary way to influence traffic to your website. Your company may have a visually appealing website, but if something such as…
