Lately, Facebook has been releasing a series of new resources and tool for small businesses to start making the most of their advertising efforts! This is a step towards focusing on businesses of all sides, the eventual aim to be…
Between passing time, technological advances, and trends, marketing techniques and tactics are always evolving! One trend that's been on the steady rise in particular as of late is the use of social media influencers to boost business marketing. According to…
TikTok is an app made popular for its feed of short videos, which vary from users lip-syncing, to dancing, playing with animals, or even showing quick how-to's. Its growing popularity and newly-integrated sponsored ads means it's becoming a wonderful, new…
Recently, Facebook (along with its apps, Instagram and WhatsApp) had its longest outage and while for many it was simply a question of what to do with their spare time instead, for businesses, this is can seem like a more…
When someone refers someone to your business, they're giving you their vote of confidence so that the new potential customer already has some trust in you. However, not everyone comes to your business as a referral and most first impressions…
When you think of popular Instagram accounts, you probably consider celebrities like politicians, actors, and actresses, big businesses, news outlets, popular branded pets, and even travel photographers! What you may not immediately think of is a classic egg. Nevertheless, a…
You've probably seen social media icons on other business' sites before– you may even have them on your own! They may be simple, and they're definitely convenient, but why are they important? Well, as it turns out, these social media…
Just in time for the holidays, Instagram gifted users three new shopping features to make purchases simpler for both businesses and customers! These features are a part of Instagram's increasing amount of business tools, letting viewers shop with simple clicks…
All social media platforms are constantly evolving, as is the way users interact with them and the technology involved! Instagram is no exception– this platform is not only wildly growing even this year already, but the trends in its usage,…
Social media can be a hassle– it's no secret. It can be hard to wrap your head around, figure out what to post, and even just make the proper time for. However, there are a handful of steps you can…
