Figuring out how to encourage consumers to prefer your business over your competitors can be an eternal struggle. Brands are always battling it out to see who ends up on top, and the fights may seem never-ending. There is always…
The presence of real pictures can really make a difference in your social media or website content. By real pictures, we mean pictures taken of your actual business or of you doing business, as opposed to stock images. While stock…
Every business is searching for new ways to attract clients, improve upon sales, and find better ways to represent themselves-- digital marketing and branding is a huge part of this. Correctly done, how your business conducts itself online can improve…
When a customer wants to do business, their first impressions no longer rely on the appearance of an establishment, speaking with the staff, or even on a first consultation-- in this interconnected, digital world, the first impression most customers get…
Advertising on television remains at the forefront of marketing strategies, and while people are watching TV, they often have a smartphone nearby. This may seem like an odd correlation to make, but when you think about how people are interacting…
Branding is as important to a small business as a reputation is to a teenager. Think about those cool kids you knew in high school. You may have never actually even met or spoken to them, but you KNEW them…
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