When going down the path of creating a logo and branding, we have a process…
Figuring out how to encourage consumers to prefer your business over your competitors can be an eternal struggle. Brands are always battling it out to see who ends up on top, and the fights may seem never-ending. There is always competition in business and that fact may never change. However, what can change is how you handle your business’ need to triumph its competition. While bashing other brands can give your own business marketing a negative spin, there are other ways to approach earning the consumers’ favor.
One major way to start pulling ahead when it comes to competition is through name recognition. Working to spread the name of your business and increasing brand awareness with potential customers can be game changing to your marketing success! People often feel most comfortable with the brands and names that they are familiar with, so work on gaining that familiarity by targeting and re-targeting your audience to ensure that they keep seeing your business’ name, brand, and messages!
Another major way to shift consumer favor in your direction is by promoting your brand with testimonials, scientific studies, and even social media influencers! These actions can help to prove your brand’s reliability and therefore, increase the trust potential customers will have in your business. Try asking your current clients for reviews or offering special deals to those with a big social media following!
There are many ways to go about marketing your business, but if you’re hoping to truly trump your competition, these steps can help your business appear more reliable without the need to bash other brands. To learn more about marketing against your competition or for some help doing it yourself, contact i3!