Social media's ties to digital marketing as a whole may not always be apparent, but one of the major ways social media efforts are connected is through the valuable link attention they can harness. Gaining more likes, follows, and shares…
How do pop-ups, overlays, and other elements affect your website? As it turns out, depending on how these aspects affect your user experience, they could be having a negative impact on your SEO. Between standard usage practices and Google's official…
According to a study conducted by Search Engine Journal, only about 2% of your website's homepage visitors will actually convert into sales. Earning web traffic is a great start for your marketing strategy and the numbers may be wonderful to…
Your website can accumulate a lot of content over the years, between multiple pages and sub-pages, blogs, and even media. To properly maintain and refresh this content, as well as to increase your website's overall performance, it's in your best…
Today we'd like to share with you a couple of tips that we tell our clients when we're asked 'What are we doing wrong on social media?' We always start by talking about being overly promotional. If all of your…
If you're going through a slump with social media, or just looking for a fun break from your regular routine, consider hosting a social media challenge! Challenges typically consist of a list of daily task items made into a shareable…
Today we'd like to chat with you about duplicate content! Duplicate content is also known as curated or syndicated content. If you're ever told to copy and paste certain information into your social media, website, or your blog, typically that's…
Website design and navigability are crucial to your business' digital marketing strategy, but did you know that some design choices could negatively impact other aspects of marketing? One of the common places that design choices could severely hurt your other…
Today we'd like to chat about a few tips when it comes to using #hashtags! Hashtags are words or phrases that use a pound sign (as some of us remember it), also known as a hashtag '#', in front of…
Is your SEO living in the past? Using old school methods of SEO can now really hurt your Google rankings and result in a penalty for it. What we've been seeing at i3 is that many companies are still performing…
