Content marketing relies on the creation of frequent, relevant content that your business can publish in order to capture viewer attention. Often times, this can be done as a blog on your website that gets updated weekly! This is a…
Digital marketing is always evolving, with new strategies, technologies, and consumer trends constantly on the horizon. It's important to stay up-to-date on these in order to make sure your marketing campaign stays on par, so allow us to keep you…
Congratulations, you've got a potential customer to click on a link to your website! Now what? While a lot of businesses push forward a lot of effort simply to earn that primary click of interest, it's also crucial to focus…
Website design is a crucial component of any digital marketing strategy. It is many potential clients' first impression of your business, it spreads information and educates others about your business, and becomes an important link in connecting users directly to…
All social media platforms are constantly evolving, as is the way users interact with them and the technology involved! Instagram is no exception– this platform is not only wildly growing even this year already, but the trends in its usage,…
Managing your business' online reputation may seem like a tricky task, with the lack of control you have on reviews and how people beyond your reach may view your business. There are several steps you can take to be more…
While the process of earning the attention of potential customers and building up sales may be a difficult journey, it's at least rather straightforward for many businesses. Marketing products and services, offering discounts, maintaining a website and social media, conducting…
Do you remember paging through a phonebook, being greeted by business names like "AAA Widgets" or "Acme Widgets"? Why were they named this way? Being the first in a list of businesses on a page was a huge step…
According to MarketLand, YouTube is the second most popular social media platform! That means that taking the reins and making an account for your business means you reap the benefits of incredible marketing potential! Such a huge audience reach means…
Website traffic and social media follows are a great signal that customers are enjoying your brand, but a more crucial aspect to consider is conversion! Conversion refers to the amount of traffic and attention your business gets, compared to the…
