Tailoring your advertisements for your audience is a key part of marketing, but what if you could also tailor the audience your message is delivered to? Facebook ad targeting can do wonders in narrowing down the viewers your ads will…
Today, we want to talk to you about something that was once known as the pound sign, or synonymous with a good old game of tic-tac-toe: the hashtag. It's a global symbol used online to help unite communities with a…
We've all heard about how we can be tracked on the web, and how ads can be tailored to us based on our browsing habits. But what if we want to opt-out of this kind of tracking? Is there anything…
Social media, even for business, is all about personality. Giving your brand a voice that will call positive attention to your business and connect with your customers can be a huge strength in terms of marketing. While it is common…
Hola!! We are coming to you today from Mexico, and we thought it would be fun to talk to you about target audiences. Most people start planning before arriving at the destination. So, having your menus or pricing on…
When analyzing the metrics of a website, it's common to fall back to focusing on the bounce rate -- which is often calculated to be the percentage of users that visit one page and leave without further action, but can…
Welcome back, readers! Today, we're going to cover a topic that we get a lot of questions about - Search Engine Optimization, and how often you need to do it. If you do a search on your favorite search engine…
Social media has been so well-incorporated into the daily lives of many people, with Facebook, Instagram, Snapchat, Twitter– it can seem as though people are always scrolling past one platform or another just about all times. With this growing usage,…
As an ever-thriving and evolving means of advertising, social media platforms can be a crucial component when it comes to any business’ marketing strategy. However, starting up a business page on any social media platform can be a daunting task.…
