How to Create Content with Purpose

One of the most successful aspects of marketing your business lies in creating content. This can take the form of social media posts, blogs, vlogs, emails– basically, anything that includes a picture, video, or text that you’re creating. This content is how you spread the word about your business online, reaching new audiences while keeping your current clients engaged with your business.

So, why isn’t your content marketing working? Well, if you’re just rushing into it and creating content just to be making something to share, then you’re doing it all wrong. Content requires strategy. You have to put stock into what you’re creating, starting with a plan that includes why you’re making this piece of content, what you want it to accomplish, and how this translates into what you’re going to share.

If you need some help starting or improving your content marketing, then our Purposeful Content workshop was made for you! We’ll teach you how to start making thoughtful content that will get the right message across to your ideal audience.

Our marketing experts will guide you through finding a voice for your brand, creating content that will get the attention of your ideal clients, reviewing your strategy to find room for improvement, and planning ahead for the future. This class will be held over Zoom on Tuesday, April 18th, 2023 from 2–4pm!

Sign up to join us here!