8/14/2015
Website Metrics For Business Owners: Desirable Actions
This week’s metric will be conversion funnels and conversion rates. This metric falls into the category of desirable actions. A desirable action of a website selling a product…
8/7/2015
Website Metrics For Business Owners: Average Time on Site
Welcome back! This week, we’ll be discussing the average time on site metric. If you are a new reader, please see Website Metrics For Business Owners: Sessions to…
7/31/2015
Website Metrics For Business Owners: Referral and Organic Traffic Sources.
By now, I hope you are getting used to our Friday metric blogs and finding them useful. If you are a new reader, please see Website Metrics For…
7/27/2015
Website Metrics For Business Owners: Page Views and Top Requested Pages
By now, I hope you are getting used to our Friday metric blogs. If you are a new reader, please see, Website Metrics For Business Owners: Sessions to…
7/18/2015
Website metrics for business owners: bounce rate & top exit pages
For most businesses, website metrics represent a largely unexplored area, one in which more businesses should pay attention. Continuing from last week’s blog about metrics, this week, we…
7/10/2015
Website metrics for business owners: sessions
In today’s digital age, access to website metrics is readily available to business owners. Website metrics are quantifiable measures that can be used to track and assess a…
5/6/2015
Mobile has Surpassed Desktop Search
It’s finally happened. What most internet marketing and SEO professionals have been expecting for years, is now official: more searches now occur on mobile devices than desktop computers. …
5/6/2015
How to get started with a content strategy
If you are seeking to increase website engagement, relevant content will help with this goal. Google looks for relevant, fresh content as a ranking factor. It is easy…
4/10/2015
Blogging Benefits
Blogging has some surprising benefits. A well-thought-out blog should be at the center of your social media strategy. Sharing new blog posts on social media helps drive traffic…
4/4/2015
Google’s Responsive Announcement
Starting April 21st, Google will be using mobile-friendliness as a ranking signal. Currently, being mobile-friendly will not have a ranking benefit, but Google will be labeling search results…