If you are seeking to increase website engagement, relevant content will help with this goal. Google looks for relevant, fresh content as a ranking factor. It is easy to jump into repost content and post interesting links to other sources on social media, but reposting content is not doing any benefit for your business! Without a strategy behind the content, your efforts will fall flat and end up hurting your reputation instead of helping to drive traffic. When trying to start a content strategy, think about the big picture and develop an approach which will reach your audience while supporting business goals and objectives. Having a hard time getting started? Have a brainstorming session. Invite both customer support and sales. Ask them questions about what comes up during conversations with both current and prospective clients. Start by answering these questions. Each question is content that your audience wants to know.