3 Great Blog Ideas for Your Business

Let’s face it: writing inspiration can be difficult to find! This is especially true when your audience isn’t just yourself– it’s your ideal clients. Trying to find topics to write about for your business blog can feel difficult, but thankfully, this is a topic we’re pros at! We’re happy to share some useful inspiration with you.

Here are three great blog ideas you can use for your business:

1. Tell your story

While you might’ve shared some background, your education and expertise on your about page, telling your story isn’t just a one-time thing. For your audience to remember and understand your story, you’ll need to continue to tell it in many different ways. After all, when you tell a story in-person, you never say it the same way twice, right? We recommend sitting down and writing a really thoughtful rendition of your story– everything that lead up to you starting your business. This may be intensely personal, rooted in family history, or all very fresh in your mind. Either way, your audience will love getting to know your story.

2. Share a controversial opinion (about your industry!)

People love to debate. This can work in your favor, if you have a specific opinion about your industry that is prevalent in your business. For instance, maybe you’re a florist who hates chemicals. You only use flowers that haven’t been sprayed and you market your flowers as specifically chemical-free. That means this opinion is one of your big draws– and something that sets you apart from your competitors! However, this opinion can also be considered controversial, because there’s another side to the story. Write a blog detailing your opinion, including why you believe strongly in it, and your ideal clients who agree will eat it up!

3. Answer a commonly-asked question

What questions do you hear the most? Or, if you don’t get many questions, what do you wish your clients would ask you? What do you wish you could share with them? By choosing a topic that is helpful and interesting to them, you’re more likely to get their attention. Write a blog thoroughly going into the topic, potentially answering several questions at once, and share any related advice you can think of. The educational content will help establish you as an expert in your industry, too!

If you’re still struggling to come up with blog ideas, let’s set up a free consultation! We’d love to consult you, helping you create a custom marketing strategy that works for your business. This can include help figuring out blog topics to write– or having our team create the content for you!