What Digital Content to Create for Marketing Your Business

One of the best ways you can market your business is by creating content.

Now, content comes in a wide variety of forms, so there’s no strict rules of what you need to be making and when. What we do recommend is that you pick at least a few different types so that you can make a diverse range of content for your audience to enjoy! This will give them a more thorough experience and understanding of you and your brand.

When choosing what types of content to create, just make sure you focus on staying true to your business, sharing your message, and reaching your ideal audience. We’re here to share some types of content that you can try out for your own marketing!

Here’s our list:

– Blogs

Blogs are a great way to update your website and social media pages with content your audience will love. Consider using blogs to teach your audience, answer questions, and share more about your field.

– Videos

Videos are one of the most popular types of content in recent years! This includes short videos like Reels and Stories, as well as lives or longer videos on YouTube. Videos are one of the best ways to engage your audience’s attention! So, utilize them in a way that feels real, conversational, and human in order to maintain it.

– Podcasts

Podcasts have been growing in popularity for many years now, partially because they are so easily consumed. If you’d like to start one, think about how you can relate your business to your audience in the most entertaining way! You can also get in touch with current podcasts your ideal audience will be listening to to purchase ads!

– Emails

Email marketing is popular because it works. No matter what stage your ideal client is in, you can create an email to target them (and others like them). Emails are especially helpful in reminding your current and potential clients about your business!

– Downloads

Downloads are a unique way to create content for your audience, giving them something useful they’ll enjoy using and keeping to remember your business by. There’s no end to the possibilities here, whether you create templates, calendars, bookmarks, or more!

– Webinars

Want to share your knowledge? Webinars are a great way to do so! These online events are a great way to prove your expertise to your audience and build their trust in you, while also giving them reason to rely on your skills in the future.

– Interactive Features

Often added to websites, interactive features like games, quizzes, or more, can add a fun way for your audience to engage with your business! They may learn more about your brand, show interest for your field, and give you permission to contact them through these features.

– Social media

Were you waiting for social media to show up? It’s no surprise that it landed a spot on this list! The average consumer spends several hours a week on social media. This is where people come to form connections. Why not utilize it to connect with them?

If you’re looking for more help in deciding which types of content to make and creating it, then let’s get in touch!