Search Engine Optimization (SEO) is a crucial component of your digital marketing strategy, but how you plan your SEO work relies on who it's geared towards. Your ideal audience should be the target of all of your marketing efforts! So,…
Happy Valentine's Day! As a salute to this month of love, the experts at i3 have decided to share our passion with you with some helpful tips and information to help you fall in love with your digital marketing! We…
Content marketing relies on the creation of frequent, relevant content that your business can publish in order to capture viewer attention. Often times, this can be done as a blog on your website that gets updated weekly! This is a…
Do you remember paging through a phonebook, being greeted by business names like "AAA Widgets" or "Acme Widgets"? Why were they named this way? Being the first in a list of businesses on a page was a huge step…
According to MarketLand, YouTube is the second most popular social media platform! That means that taking the reins and making an account for your business means you reap the benefits of incredible marketing potential! Such a huge audience reach means…
Website traffic and social media follows are a great signal that customers are enjoying your brand, but a more crucial aspect to consider is conversion! Conversion refers to the amount of traffic and attention your business gets, compared to the…
Looking to up your Search Engine Optimization performance? Well, here's our checklist on how to do so this year, following recent trends in technology, marketing, and user experience! It's important to review your strategy and experiment with various areas in…
With millions of websites already on the web, optimizing your website is crucial! Optimization is the process of ensuring your web pages can be found when someone is searching using the most relevant keyword phrases for your business. By taking…
SEO stands for search engine optimization. It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or services via search engines like Google, Bing, and…
Have you noticed the changes in the way your web browser displays non-secure (http vs. https) pages? You may have seen the new warnings displayed by some of the most-used browsers such as Safari, Firefox, and Chrome. If you haven't…
