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It’s back to school season, and while for students it means the return of classes, for your business it can mean a whole new clientele. With some targeted advertising efforts, you can make the most of this year’s back to school season by bringing in these students with special offers, discounts, or social media advertising. Utilize your knowledge of their focus this month. Drawing their attention now can earn you the long-term benefits of their patronage in the future.
Social media is one of the biggest keys to exposing your business to students. Many people of college and high school age frequent these sites on a daily basis, at least once if not multiple times. An even better approach than simply using social media platforms to market would be making mention of students in your posts. Any school-related subjects or pictures could be of great interest during this time, from new styles to supplies, or anything that could be of use for starting college. Targeting students where they are most active and making mention of their current focus is a fantastic way of earning their attention.
However, to keep their attention, a little further boost to your business’ appeal may be necessary. Hundreds of businesses offer amazing student discounts — Apple, Microsoft, AMC, Amazon, a multitude of insurance agencies, hotels, and restaurants — all these and many more are included in this. The entire spectrum of business can be utilizing this strategy of student discounts to continuously appeal to the massive number of student customers, and there’s no better time to start than at the beginning of the school year.
If you want to get better in touch with this substantial customer base, consider some targeted social media efforts and the possible addition of discounts. A little time spent on beefing up your business’ appeal to students can go a long way. For more information or for assistance in marketing to different audiences, contact i3 today.