As of October of this year, mobile internet usage has surpassed desktop usage for the first time ever. According to a study conducted by StatCounter, 51.3% of all website visitors over the month of October were using mobile devices. The…
If you're visiting i3's blog page, there's an 80% chance that you read this blog's headline. Wonderful! However, there's a much smaller 20% of those remaining readers that have begun to read this article. So, if you're reading this, you're…
Social media giant Twitter has just dealt a major blow by discontinuing popular video service Vine. Vine was made popular for its 6-second video loops, featuring anything from the daily fun of a student's life to the lavish lifestyles of…
Twitter has been updating its methods of community expression. Earlier this year, they started allowing reaction GIFs in replies, polls, and even Periscope broadcasts. Then more recently, they rolled out a new list of features to add to their user-friendly…
Starting a new business can be an exciting endeavor, but it can also be exhausting trying to put together all the puzzle pieces that make for a strong, successful business. These days, with everyone relying so much on the digital…
YouTube is a notorious video service, with advertising opportunities so wonderful that businesses of all types yearn for video ad quality high enough to take part in that exposure. Actually, according to a study done by Google, time spent watching…
It's back to school season, and while for students it means the return of classes, for your business it can mean a whole new clientele. With some targeted advertising efforts, you can make the most of this year's back to…
Every business is searching for new ways to attract clients, improve upon sales, and find better ways to represent themselves-- digital marketing and branding is a huge part of this. Correctly done, how your business conducts itself online can improve…
Advertising on television remains at the forefront of marketing strategies, and while people are watching TV, they often have a smartphone nearby. This may seem like an odd correlation to make, but when you think about how people are interacting…
Millennials (or Generation Y) are a force to be reckoned with in this digital age. With over 80 million Millennials in the United States, companies can’t afford to ignore this group of consumers who account for $200 billion in purchases…
