The Rise of Podcast Advertising in 2024

Do you have a favorite podcast?

Then, it’s likely that you’ve heard an ad break or sponsorship mention while listening.

Podcasts are still a relatively new frontier for digital marketing, but they’ve been growing in popularity– and increasing their profits.

If you’ve been considering trying podcast advertising for your business, we’re here to explain some reasons why you should and how you can approach it!

First of all, a recent report from the Interactive Advertising Bureau (IAB) shows that podcasting ad revenue in the U.S. grew 26% year-over-year in 2022. This growing reliance on podcast advertisement from bigger brands can be based on the fact that podcasting revenue is projected to more than double by 2025.

Audiences are loving podcasts and with so many listeners, they can be a great platform for your business. So, how do we recommend starting to advertise via podcast? Figure out which podcast to start with! We’d recommend picking one that your ideal audience would listen to. This might narrow it down to local podcasts, ones about subjects related to your industry, or even just podcasts meant for specific age ranges.

Next, you’ll want to make sure that you actually enjoy how podcasts present ads.

Why? Because if you’re going to spend money on it, then you should enjoy its presentation! This is the part where our team comes in– we’d love to help you write the ad copy! If you’re in need of a script, text, or any brand graphics while you’re creating these ads, we’re here to help!

Our team tackles all aspects of digital marketing, from websites to paid ads and more. If you’d like some help tackling your next ad campaign or getting a handle on some other part of your marketing strategy, let’s get in touch! We’ll start with a free consultation to figure out how we can help.