SEO Is Not a One-Time Effort

Welcome back, readers!  Today, we’re going to cover a topic that we get a lot of questions about – Search Engine Optimization, and how often you need to do it.

If you do a search on your favorite search engine for SEO services, you’ll get plenty of results from companies promising to deliver you first-page results, guaranteed!  That’s great, right? They’ll optimize your site and you’ll be ahead of your competitors. But for how long?

Did you know that in 2016 alone, Google made over 1,600 changes to its search algorithm? Not every update is significant and earth-shattering, but each one tweaks the algorithm in a way that improves user experience. If you want to stay ahead of your competitors, you must consider SEO an ongoing effort, like any other marketing strategy.

Google is constantly evolving. What works today may not work tomorrow, and that goes for SEO as well as paid search. Optimizing your site one time may get you results in the short-term, but in order to stay competitive, you have to keep up with the changes.

When you’re choosing an SEO agency, ask them how often they change their strategy to keep up with current trends. Give us a call or send us an email if you’d like to discuss our SEO plans and strategies.