Location-Based Search

Hola!! We are coming to you today from Mexico, and we thought it would be fun to talk to you about target audiences.

Most people start planning before arriving at the destination. So, having your menus or pricing on your website can be a great first step.

However, doing any search nowadays, location is a factor that Google uses to determine which results will be served.

If you are a restaurant, souvenir shop, rental, or attraction company, it is important that you make it easy for people to find you.

Provide a map, directions from popular resorts, and use keywords about your location.

If you are working with a marketing company, you can even ask them about geolocation or schema.org (also known as OpenGraph tags).
Until next time — Viva Mexico!