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What to Focus on Aside from SEO

Search Engine Optimization may be a crucial key to your digital marketing strategy, but it’s not a stand-alone branch! Not only does it not cover all of your major digital marketing bases on its own, but it works best when interconnected with social media, website design, and the other parts of your marketing plan! Focusing on only this branch can be a huge blow to your business regardless of how well your SEO is performing, because you’re missing out on other wonderful opportunities. In particular, social media and website content creation (videos, blogs, other informational areas) are of prime importance to modern business marketing that shouldn’t be forsaken with a sole focus on SEO.

Social media grants you the opportunity to connect with your audience in a way unlike any other. While details vary per platform, the ability to instantly share information, links, images, and your business in the form of a page is unmatched! Moreover, social media is meant for forming connections, so what better tool to start connecting to your current and potential customers? Using these forums where huge audiences gather is also a great means of catching the interest of your optimal customers in a way that will appeal to them. Think about it; millions of active users thrive, talk, and post through social media daily, so it’s really a giant community ripe with advertising opportunities!

Content creation is also crucial because it’s what’ll give your website impact and usage, but also because it may be one of your best digital marketing selling features. If you can prove your website to be of use to your viewers, then you can make the most of it to sell your services! So, how do you go about this? Making content to appeal to your audience, whether it’s in the form of videos, blogs, glossaries, images, or other sources of information, can help make your website an important resource to your optimal customers! This will also prove your expertise and spread your name to others in your field and related ones, hopefully working to showcase you as an industry expert.

Overall, SEO is an important tool to take advantage of, but that’s not all there is to marketing! Among what may be other components of your strategy, social media usage and website-based content creation are also huge pieces of what can form a strong strategy! To help you to cover these bases for your business, or to learn more, contact i3 today!  

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