How to Set Digital Marketing Goals for the New Year

The new year means new resolutions– this should extend into your business’ marketing goals! Setting goals for your marketing strategy gives you a standard for measuring your success, encourage you to make forward strides, and can help you to better focus on what you want to accomplish, meaning you can act with more efficiency. Set some time aside to sit down and reflect on how your business marketing has been going and start setting some goals based on what you really want this year. Here are our expert’s best tips to help you get started:

– Clearly-defined goals often include numbers. Numbers can mean sales from conversion, website visits, phone calls, like numbers, or even followers– pick which numbers matter most to you and set yourself a realistic goal for the year based on what you’ve accomplished so far and how you intend to help that improve.

– Deciding what you want from your users will help you to narrow your scope. Do you want more customers to buy a certain product? Do you want more direct interaction with your business? Write down a few actions that you want to focus on customers taking so you can focus on more content and calls to action catered to their cause.

– Reflect on what has and hasn’t worked for you in the past. What were your most successful posts? What was your least successful strategy? Decide what to keep up with, what to improve on, and what to ultimately leave behind based on your new goals as well as your past successes. It’s important to adjust and revise our efforts as we move forward for the best results.

With all of this in mind, you’re ready to sit down and start writing up goals for your own business! If you’d like the help of our experts in getting started or in accomplishing these goals for the new year, then contact i3’s experts today!