Halloween Marketing Tactic: Your Clients’ Worst Nightmare

Looking for a creative way to utilize the fun of the Halloween season into your marketing? We’ve got a spooky new idea for you! Based on this new campaign by CarMax, the idea is to showcase the worst case scenario for your clients– and then how you’d fix that! Let’s explain!

This can be used really creatively, with unrealistic nightmares or very realistic pains. Here are two Halloween marketing examples using this idea:

1. Realistic – What bothers people about visiting their dentist? This may include problems like long wait times, medical anxiety, discomfort with the services needed, or the potential of being served by rude office staff. What potential problems could a customer experience with another business in your industry? It may be helpful to think about what business practices you AVOID!

2. Unrealistic – Now, what unrealistic fears might someone have about visiting the dentist? Maybe the receptionist tells you a scary story, the dentist is a mad scientist, and the drills they use are as big as baseball bats! Paint an unrealistic nightmare for your audience for the fun of it! Some Halloween decor in your office might be a fun thing to tie in here.

Next, demonstrate how you’ll quell their fears! This might be super easy with the unrealistic nightmares. But, you can also easily show how your business does things differently, especially compared to your competitors. What makes your business unique? How do you comfort or educate worried clients? This is your time to shine, turning the nightmares you suggested into a feeling of comfort for your audience.

No matter how you approach this topic, we hope you have fun with it! That’s what helps make marketing easier, after all. For more help with your marketing strategy, get in touch with us!