Could a new website ranking algorithm be in the making at Google? It appears as though Google is including mobile-friendly ranking factors into their new algorithm, and might be rewarding sites that are taking strides to gain the Google mobile-friendly label.
At the beginning of the year, Google sent out a mass email to businesses with websites that are not considered “mobile friendly.” The email points out that websites with non-mobile friendly pages, “will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.”
Why is this a big deal? Well, according to a Pew Research Center survey, 91% of Americans own cell phones, and 63% of cell phone users use their mobile device to go online. Hence, the necessity for mobile-friendly websites.
What could this mean for you? If your website is considered to not be mobile friendly, you will need to make some serious changes just to keep your website as a viable option when people are searching within your market. Without a mobile-friendly website, you will drop down in rankings and your competitors with the Goole mobile-friendly label will be who people see first.
Responsive design is one of the many things we at i3 can help with and is integral in keeping your website mobile friendly and increasing your Google search ranking.