4 Meaningful Types of Posts to Create for Social Media

If you’re feeling stuck with writing posts for social media, we’re here to help with a bit of inspiration. What you need to do is create content that your audience will love– and there are so many different ways to catch their interest! We’d recommend focusing on what you want to do with your content: educate, inspire, entertain, or start a conversation. These are all great ways to stir up engagement!

We’re happy to explain how to get the attention of your audience with these goals in mind:

1. Educate – If you’re looking to educate your audience, then this is your opportunity to share your experience! Some examples include: an explanation of how to do something, tips and tricks, industry knowledge, or your unique perspective on your work.

2. Inspire – Give your audience something to think about! What will inspire them to get interested in your business? Consider sharing: success stories, before and afters, and projects you’re working on.

3. Entertain – One of the ways you can draw in your audience is through entertainment. This isn’t always easy, since the content you post needs to relate back to your business. Here are some ways to incorporate entertainment: funny Reels about your work, memes or jokes about your business or industry, and holidays or other fun topics that somehow relate back to your business.

4. Start a Conversation – Social media is meant for socializing and creating connections! Here’s your chance to get started. Try: asking your audience questions, sharing your opinions on topics in your industry, and inviting your audience to get in touch with you.

Picking one of these goals to focus on with each post will help guide your content creation. When in doubt, feel free to use these examples as guidelines! Don’t stick to just one focus– if you educate with every post, your page may come off as very serious. Mix in posts with other goals in mind to receive the best results.

If you’re still struggling with your social media marketing, we’d be happy to help! Learn more here.