3 Reasons Why Your Business Needs a Google Business Profile (AKA Google My Business Account)

Have you ever Googled your business? What comes up in the results? Most businesses will have some sort of listing off to the right-hand side of the search results, but whether or not you’ve been using a Google Business Profile will determine what that looks like. With Google being one of the number one ways your business can make a first impression – since it is the top search engine by a landslide – we strongly recommend you make an account!

Let’s get into specifics… Why does your business need a Google Business Profile?

1. Control what Google shows to the public. If you don’t have a Google Business Profile, then whatever information is displayed for your business is not under your control. You want to make the best first impression possible– adding images, writing a description, updating your information – but you can only do so through an account. There are so many tools and types of information you can be utilizing here!

2. Get found on Google Maps. Your same business listing that pops up under searches can also be found via Google Maps! When a viewer clicks on your business through Maps, they’ll be able to pull up all of this business information that you can fill in through your account. Not only is this information, but it can help draw in new clients! When someone searches for a business like yours through Maps, your business can show up in the results and draw in their attention with a great profile.

3. Manage reviews and answer questions. Google Business Profiles are one of the top ways that businesses earn reviews, and your audience can ask questions through your business listing, so you’ll need an account to manage responses to the people talking about your business. Every review should get a response from you, whether good or bad, to boost your business’ reputation and encourage good reviews. Likewise, the more questions you can answer, the more helpful you’ll be to your potential customers.

If you don’t have a Google Business Profile for your business yet, we highly suggest you make one! Claim ownership of your business and start turning your listing into a great first impression. We’re here to help you set up and manage your Google Business Profile, as well as other social media profiles! Let’s set up a free consultation through our Facebook page.