How to Write an Engaging Instagram Caption in 2024

For those of you who’ve been using social media for years, you’ve seen a wide variety of caption trends. This includes everything from song lyrics to entire biographies, because people have always been trying to figure out which technique or trend will work the best for them. That part makes sense, because who doesn’t want their posts to be seen?

Well, we’re here with some real answers about how to write a caption that will actually engage your audience.

So, if you’re still stuck in the phase of sharing a long story in every caption, you’ll want to listen up. We’ve done the research and we’re ready to share what will actually work best!

The secret to creating a high-performing post on Instagram is through creating carousels and using a short caption.

We’ve looked over the data from a study that Social Insider conducted on Instagram engagement and they’ve found that this is the post type with the highest engagement overall on the platform. They included thorough testing, but carousel posts with captions below 30 words was the winning combination.

Now, what should you include within this short space?

Well, we always recommend calls to action (CTAs) since Instagram’s link-sharing abilities are worse than other platforms. The above study actually includes some great insight on which CTA phrases were the most engaging– with ‘read more’ ranked as number one!

This is some great insight to use when you’re putting together social media content for your business. The caption length recommendation is especially important to remember! Instagram’s current caption capacity may be 2200 characters, but that doesn’t mean that you should be using them all!

We’d recommend focusing on creating more carousels with original pictures or helpful graphics, then pairing them with short captions including CTAs. That’s the winning strategy on Instagram to start out 2024.

If you need help keeping track of these trends, or you’re seeking more hands-on marketing services, get in touch with us! We’d be happy to set up a free consultation.