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As technology continues to evolve, one aspect of marketing that we see consistently on the rise is the use of voice search! Whether users are en route to their next destination, working hard in their office and in need of quick assistance, or simply enjoying the touch-free ease of voice commands for their devices, these interactions are reaching new peaks and need to be accounted for in your marketing. How do we account for these voice searches? Optimizing your SEO (Search Engine Optimization)!
We recommend focusing on these three factors to help better-optimize your site for voice search:
1 – Finding and focusing on conversational keywords and phrases. After all, voice search is done just by talking! Ensure your keywords and phrases are accessible to a wide audience, focusing more so on language your ideal customers may have as opposed to what an industry experts such as yourself may say. Make your words simple and clear!
2 – Focus on relevance as well as simplicity! Cut right to the chase– don’t be overly wordy when you’re including content that you want viewers to find. Focus more on creating content they’ll be looking for. Answer common questions, create tutorials, and address ‘who’, ‘what’, ‘when’,’where’, ‘why’, and ‘how’ topics that relate to your business! Dedicating a page to FAQs or starting up a blog are both ideal places to work on this!
3 – Optimize your website for local and mobile search! Many voice searches are conducted through tablets or smart phones, so it’s ideal that you’re ready for these viewers with a mobile-friendly site design. Many of these users are also searching for local solutions, most likely on-the-go, so it’s important that you include plenty of location keywords throughout and utilize Google My Business in order to catch the eye of this audience.
If you need help learning how to navigate voice search, or other aspects of SEO, then contact the i3 team today! We’re happy to help you with all of your marketing needs, with industry expertise and a passion for helping small businesses.