Inspiration to Take from the Latest Big Brand Marketing

In the field of marketing, we all take notes when we see something working. That’s something we encourage business owners to do as they see marketing ads from big brands in daily life. Take mental notes and draw inspiration from them! While your business may not have a multimillion dollar budget (or, maybe it does), taking inspiration from other businesses is a fun way to test drive new marketing strategies.

Let’s take a look together at some of the latest digital marketing campaigns from big brands!

Who knows? Maybe these will help inspire your next marketing moves:

1. Recently, Hotels.com unveiled a new mascot to help them market their new promotions.

Mascot marketing isn’t new– but it continues on with popularity because it’s effective. Does your business have a mascot? It may be time to consider trying one out! Try to think of something fun, playful, and related to your business.

2. Garage Beer just started an interesting new martial arts inspired marketing campaign.

Do you have a hobby or interest that’s popular? How can this tie back in to your business? This works best if you can meet your hobbies and interests in the middle with your business. For instance, do you love barbecuing and your business sells backyard pools? Tie the two together for marketing inspiration!

3. Coca Cola is reaching out to its younger audience with QR code powered digital experiences.

Here’s something you might not know: you don’t have to spend thousands to make a QR code that’s personalized to your business. Let’s give it a go! Make something fun and interactive online for your audience to go visit and experience, then create a QR code that’ll take them there and share it. You can post it in your store or print it on napkins, brochures, and other marketing materials.

How could your business benefit from trying out techniques like these? Use these big brand marketing tactics as inspiration and see what comes to mind! Our team of marketing experts would be happy to help! Let’s get started with a free consultation.