How to Utilize the Olympics into Your Marketing Strategy

So, you’re not a huge brand that can afford to sponsor the Olympics? That’s okay! We’re all about taking inspiration from the success of big brands to inspire businesses of all sizes.

We’re here to break down some clever ways you can still go for gold with your audience during the games. Let’s review some of the ways that you can stay connected and relate to your audience:

1. Celebrate unity! One theme of the Olympics is unity, since so many countries are coming together to compete and celebrate incredible athletes. Think of ways that you can share messages about unity, for instance, if you have services or products that work well together.

2. Create a competition! Consider having your audience vote for their favorite of your products of services, maybe even creating a bracket so they can follow in the contest. You could also host a contest or competition for your customers to join in on, like how some restaurants host spicy wing challenges.

3. Share about your culture. What background do you come from? If you have close ties to another culture (or more!), then this may be a great opportunity to share it. You could even make a post about rooting for those countries as well as the U.S.!

4. Focus on sports themes. Think about how you can inject some sports theming into your business. Can you create a special? Can you temporarily re-name some of your products or services? Maybe you can make some fun puns for social media!

Want some more inspiration about how to bring fun into your marketing? We’d love to help! Let’s chat about how we can create amazing custom content that your audience will love.