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Search Engine Optimization is a process that’s never complete– it may be the backbone of your website and there are some parts of it that are always needed, but these parts can always use improvement and updates. While there are many keywords and other aspects of SEO that will prove useful long-term for your business, there are also short-term ones that can be used to boost your SEO success seasonally. This includes changes for the holidays, but also taking into account consumer trends, habits, and other seasonal themes. Let us explain a few simple steps to starting some seasonal SEO work!
1 – Figure out what seasonal items will be coming into play. Each season has its own themes and keywords to consider, so figure out what your customers will be thinking about during that time of year. For instance, in late fall and early winter, popular searches may be: “gingerbread”, “gifts for wife”, “Christmas decor”, and similar items! Jot down some ideas and figure out what your customers will be looking for.
2 – Pick out terms that relate more directly to your business and figure out how to integrate them. Popular terms that you want to weave in may vary in relation to your business, so you’ll have to weed out the ones that don’t make sense for what you do. For instance, a mechanic might have a hard time figuring out how to relate to “pool time”. However, if you think about what services of yours become more popular for that season, this might lead you down the right track. The mechanic could instead use the phrase “battery issues in warm weather” to think of more relatable ideas.
3 – Take these ideas and put them into play! Create content for your website that use these terms and make sense for your business. Pay attention to what words you use, and ensure you’re using similar ones in your website’s keywords and meta. How you add in this content can also be important. Whether you’re adding additional information to your services pages or you’re adding new blogs, figure out how you’ll maintain and continue the practice for seasons to come.
Now that you’ve got a general idea of how to start your seasonal SEO work, give it a try! Jot down your ideas and research what your customers will be searching for in the upcoming months. Your marketing ‘seasons’ don’t have to align with fall, winter, spring, and summer, but you may find that easy to start with! To learn more or for help boosting your SEO performance, contact i3 today!