Checklist of Business Marketing Essentials to Get Done Now (Marketing During Social Distancing Series Part 2)

With the recent events in world news and its impact on daily life, it can be an especially worrisome time for small business owners. i3 is here to help you take charge of your business opportunities during this period of social distancing and changes in daily life to market and adjust to suit the times accordingly. To get started, check out Part 1 of this series here! 

To continue with this series, our marketing experts have compiled a checklist of actionable steps you can take to make sure your business is properly responding to the situation, adjusting to changes in customers needs, and doing its best to continue to survive and thrive during these times. Please enjoy the list below or via printable PDF here! If you’d like expert guidance, assistance, or services in completing any of these tasks, let’s set up a virtual meeting to get started! 

Website
☐ Post a notice explaining your response to the situation.
☐ Install a free chat feature.
☐ Embrace E-commerce.
☐ Set up online payment.

Social Media
☐ Use Facebook messenger.
☐ Utilize stories.
☐ Pin notices at the top of social pages.

Google My Business
☐ Update your business’s hours.
☐ Use GMB posts to update your customers.

Email Marketing
☐ Start a client newsletter or email series.

Operations
☐ Use technology to stay connected.
☐ Host online meetings.
☐ Use reliable online meeting software.
☐ Embrace cloud file sharing.

Marketing
☐ Host an online event.
☐ Create a webinar, online class, or post a how-to video.
☐ Create an online campaign.

☐ Post a gift card deal that can be used at a later date, a buy now & pick up later option, or a subscribe and save promotion.
☐ Serve your community!

Ready for more of this series? Read Part 3 here!