10/4/2024
Uh-Oh, Gen Z Is Shifting Away From Google. What Now?
It feels like Google is always in first place when it comes to search. However, unlike the generations that have come before, Gen Z just changed that. A…
11/17/2023
How to Turn Google’s “People Also Ask” Section into a Marketing Resource for Your Business
Working on increasing your website traffic through search engine optimization (SEO)? Type something related to your business into the Google Search bar. Now, scroll down to the “People…
4/21/2023
Let’s Go Local – Optimize Your Local Marketing
When your business uses online platforms to reach new audiences, let’s face it: you could be reaching anyone. While getting discovered by people across the map may still…
8/5/2022
Leveraging Google for Business
It’s no secret that people depend on Google daily. It’s the go-to option for many people when looking up just about anything! This especially applies to finding the…
5/27/2022
3 Reasons Why Your Business Needs a Google Business Profile (AKA Google My Business Account)
Have you ever Googled your business? What comes up in the results? Most businesses will have some sort of listing off to the right-hand side of the search…
12/10/2021
3 Reasons to Start Bolding Text on Your Website
Let’s be honest: when staring at a screen full of words, it can be easy to let our eyes glaze over. So, one way we help ensure that…
9/18/2020
Preparing for User Experience (UX) in Google’s 2021 Algorithm Update
It’s no secret that Google is regularly changing and updating its ranking factors, but they’ve already announced a new, vital component for its upcoming website rankings system: user…
6/1/2018
Earning Grants for Your Non-Profit from Google
Marketing can do wonders for a nonprofit– it can help you in gathering volunteers, spreading your mission, advertising your events, and even connecting with your local community! However,…
5/4/2018
What Is SEO?
SEO stands for search engine optimization. It refers to techniques that help your website become more visible in organic search results for the people who are looking for…
4/20/2018
Do You Recommend Curated Content?
Absolutely not! We believe that all the content you use for your social media and on your website or blog should be unique and created specifically for your business…