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Marketing is always evolving, as are the audiences we’re trying to reach. With younger audiences bring newer methods and forms of catching their attention. When marketing to these younger demographics, such as Millennials and Gen Z, your business will therefore need to become innovative and embrace these fresh tactics to make your message come through to them. We’re here to discuss some of the main marketing strategies you should be incorporating to reach these younger audiences, as of recent times. This list includes:
1 – Video Marketing – Creating video content, whether through commercials, tutorials, live streams, or more, is a great way to get your message across. This is one of the most popular mediums for success across social media platforms, but it also gives your potential clients a way to see and hear your business that other mediums can’t.
2 – Values – Focusing in on your business values not only brings some humanity to your marketing, but it also gives your audience a good picture of what you care about. This gives them further reason to trust and choose your business over others. You may choose to share that you donate to a local nonprofit, how your mission is shaped by your morals, or even how your business runs in your family.
3 – Social Media – Social media is where you’ll find these users the most active, so focus some marketing efforts across at least the major platforms in order to garner more attention. Go to reach your audience where they’re spending their time– being social with their friends and loved ones!
When taking into account these crucial aspects of marketing to younger audiences, remember the most important aspect: making your messages interactive. Younger viewers have preferences with marketing that they can engage with, so give them plenty of ways to interact with you and your business! Learn more about how to market to this audience and others by getting in touch with i3 Media Solutions’ marketing experts today!