How to Earn Brand Loyalty by Inspiring Your Customers

Who doesn’t love having returning clients? They’re a great group to focus your marketing on, because they’ve already committed to your business once– so convincing them to come back ideally isn’t as difficult. According to Geckoboard, most businesses have a returning customer rate of about 20% to 30% depending on the individual business. However, you can always improve this number.

Focusing on brand loyalty and drawing in returning customers by inspiring them is one method we suggest.

People enjoy positive messaging, so what better way to focus on the positive than by having them think positively about their future? This is a common strategy that we believe more businesses could be easily putting to use. Plus, it’s shown to be effective!

Let’s get started with 3 different ways you can earn brand loyalty by inspiring your customers:

1. Solve problems for them.

How do you solve problems or make life easier for your clients? This may be easy for you, for instance, if you’re a plumber who can unclog drains, fix leaks, and more. However, you may have to look at the bigger picture if you’re not immediately having ideas. Think about what problems you’ve heard your clients deal with with your competitors before finding you. Or, you can solve their problems by educating them through sharing your expertise.

2. Encourage them to dream big.

Best case scenario, what can you work do for your client? Your answer might be having a client declared not guilty in court, if you’re a defense lawyer. If this answer isn’t clear-cut, you may need to get creative. Maybe a florist can play the biggest role in making a wedding day vision come to life. A tax expert can make sure their client gets the biggest refund possible so that they can invest in a big purchase. A car salesman can help you find the right car to take you on that bucket list roadtrip. Try to give them idea for a better future!

3. Share client reviews.

Reviews help people envision having a good experience with your business. There might be no better example of this than with some of your business’ best reviews! Share them, but also take some time to share the story from your perspective. Maybe, as a lawyer, you had to work overtime to find certain details to prove your client’s innocence. Maybe, as a florist, you had to arrive at the venue at 4am to get the job done. This demonstrates your hard work and a human perspective!

These are great ways to start to inspire your audience. If you’re looking for more ways to improve brand loyalty for your business, then let’s chat! We’d be happy to help you create a custom marketing strategy that’s built with your individual business and audience in mind.