You may have already heard that content is king when referring to getting listed on search engines. Search Engines love new, fresh content. One of the best ways to add fresh content to your website is by adding a blog.
Aside from making Search Engines happy, a blog will also help potential clients see you as an authority in your industry.
Make sure your content is relevant to your industry. Then use images, and when possible, add videos on YouTube and link to them from your blog.
Remember, every time you post a blog, you should share a teaser of it on social media.