What We Can Learn From Recent Big Brand Marketing

We’re always on top of the latest news, trends, and more from the digital marketing world. Since our team is all about education and innovation, we also look at how big brand marketing trends can influence businesses of various size. Today, we’re here to share some insights with you based on what marketing campaigns these bigger brands are currently running!

Here’s a look at what big brands are doing and how you can draw inspiration from it:

1. Vitaminwater is offering free rent for using its flavors as design inspiration.

While paying someone’s rent may not be within your budget, we’d recommend seeing how you can challenge your audience and then offer a reward. Maybe you can create a punch card with a short list of business interactions, purchases, or more with the promise of a reward of your choice when they complete it.

2. Fanta is now advertising a Beetlejuice flavor to utilize the popularity of the upcoming movie.

While directly partnering with upcoming movies may not be possible for your business, we’d recommend looking into using popular trends, themes, or vague movie mentions. For instance, to celebrate a movie like Jaws without a proper partnership, you could host a Shark Week special.

3. Nike and Coke created inspiring emotional ads for the Olympics.

How can you tug on your customer’s heartstrings to create emotional ads? We recommend sticking to strong feelings that are positive, uplifting, and inspiring instead of dipping into negative emotions. Maybe you can share a personal story of someone who inspired you growing up and how that has helped shape your business!

No matter which way you decide to use this inspiration from big brand marketing to use for your own business, we hope you found these bits of news helpful! For more digital marketing news and inspiration, bookmark our blog page! We update with new content every other week. You can also get in touch with us for more help with your digital marketing strategy!