4 Current Marketing Trends and How to Use Them To Your Advantage

One of the best ways to ensure you’re getting the most return on investment from marketing is by keeping track of what’s new, what’s trending, and what’s working. That’s why we keep an eye on all of the current trends, news, and more– to help keep our clients educated! So, what trends are we seeing this year and how are they performing? We’re happy to share some of our notes!

Here are some popular marketing trends to keep watch of:

1. Short videos continue to be the highest-performing content overall, with the best return on investment. Not only do audiences engage with them, but they’re also relatively easy to create and post across platforms.

2. AI continues to trend, but there is still much uncertainty about how to regulate it, concerns about job security and trust, and a general lack of knowledge. We recommend not leaning into AI, especially for creating content– but it may be helpful for inspiration.

3. Facebook, YouTube, Instagram, and TikTok continue to be the largest and most popular social media platforms, with X (formerly Twitter) and Pinterest falling to the wayside. We’d highly suggest focusing your efforts on one of more of these main platforms, even if some of your attention remains on others.

4. Influencer marketing continues to trend, with everyone from celebrities to social media users with just a few thousand followers pitching in. While hiring celebrities may not be in everyone’s budget, here are some other ways to utilize this trend.

Which marketing trends have caught your eye recently? We recommend doing some light research so that you can fully understand these trends before jumping in. Or, you can get in touch with us! We’re a digital marketing team that’s focused on helping businesses create and maintain a marketing strategy that works. Let’s set up a free consultation!