Between passing time, technological advances, and trends, marketing techniques and tactics are always evolving! One trend that’s been on the steady rise in particular as of late is the use of social media influencers to boost business marketing. According to a report by Socialbakers, as of 2019, Instagram influencers have begun posting 150% more business-sponsored content than they had been previously. This incredible increase is a part of a growing industry of social media influencers, but it’s also something to take note of when it comes to your business.
If you haven’t considered using the help of social media influencers to promote your brand, then consider what they could do for your business! Influencers most often work with products, but they can also be scene sponsoring different services, events, or even local businesses. To start, pick what kind of influencer would be best to help you target your audience– you’ll want to pick someone whose followers seem like your optimal customer demographic, and then consider details like their location, follower count, and how you can provide incentive for them to sponsor your brand (whether that lies in free products or services, discounts, or even a check with their name on it).
Social media influencers and their successful impact on marketing also drive home some key points about the importance of other marketing aspects. For instance, it’s an example of how one person’s review can shape your business’ reputation. This one person taking a shine to your product can help spark interest in your brand from others, meaning that the same could also be true of those leaving reviews for your business. Good reviews can prove crucial! Likewise, the reverse is also true– bad reviews can be highly detrimental, so treat them seriously. Influencers also prove that Instagram is a wildly efficient means of marketing, that should be tackled for your business’ strategy now, if you haven’t already!
Whether or not you choose to get in touch with influencers to promote your brand, their existence and growing importance in the marketing industry is definitely something to keep an eye on. To stay on track with all of the latest marketing trends and news, follow along with i3’s digital marketing blog! Or, to learn more about Instagram and digital marketing, contact us today!