4 Social Media Campaigns that Demonstrate Great Ways to Reach Your Audience

As social media gurus, we’re always keeping an eye out on the latest news and trends.

Why? Because the same methods that household name brands use can be applied to other businesses of any size. We’re here to share some of our latest, greatest inspiration from big businesses and chat about how you can apply their marketing techniques for your own.

Here are 4 of the latest social media campaigns that demonstrate great ways to reach your audience:

1. Papa John’s is inviting its audience to meet the makers behind its ads– and its pizza!

It’s well-known that audiences reply well to seeing real people in marketing, whether you showcase customers, the owner, the staff, or more. So, we think this is a great reminder that highlighting the people behind your business is a winning strategy! Spend some time highlighting your team and what makes them awesome. Or, if you’re a one person operation, don’t be shy to share more about yourself!

2. Gap is celebrating self expression in its newest campaign with Posey Parker.

Everyone loves to feel welcome to be themselves. This strategy of focusing on individuality isn’t new, but it’s a returning theme because it sends a relatable message! Celebrating what makes you you is something that every single person could relate to. Find ways to celebrate your clients’ self expression for some marketing of your own!

3. Honda’s new campaign encourages consumers to dream big.

How can your business help your audience achieve their goals? That’s what this ad set is meant to inspire. Honda is creatively helping its audience envision how their cars can help dreams be fulfilled– and it’s an easy message that you could translate to your own. Encourage your audience to dream big!

4. CeraVe is great at culture hacking– tapping into popular culture and making it your ally in marketing.

However, you don’t need a spot on TV or big name influencers to culture hack. Instead, think of popular trends you’ve seen your audience enjoy! This might include certain music that you can use in Reels, new slang that you can create quippy captions with, or even new products from other brands that could inspire yours. Take a look at what’s popular to inspire your business!

The most important thing about taking inspiration from these big businesses is applying it to your own. You want your marketing to focus on you, your business, and what makes your work special. If you need some help implementing this strategy, let’s get in touch!