Today, we want to talk to you about something that was once known as the pound sign, or synonymous with a good old game of tic-tac-toe: the hashtag. It’s a global symbol used online to help unite communities with a single word or phrase.
The hashtag is the key to your SEO and the visibility of your content through social media marketing. It can help attract new followers, and spark and unite conversations happening online.
Our tip for you today is to crowdsource. Use your followers, your clients, your audience to help boost your brand with social media. Come up with a single hashtag that’s synonymous with your brand and encourage your followers to post photos and videos using that hashtag for a chance to be featured on your home page or your website.
Take it a step further, and every photo or video that they post is an entry into a contest to win a special deal or promotion that your business is offering.
This will help your followers feel as if they’re part of the brand, and it gives you another opportunity to engage with your followers because that’s what social media marketing is all about– engaging.
People want to do business with people that they like, know, and trust, and the only way they’re going to like, know, or trust you is if you engage with them through social media marketing.