Your website can accumulate a lot of content over the years, between multiple pages and sub-pages, blogs, and even media. To properly maintain and refresh this content, as well as to increase your website’s overall performance, it’s in your best interest to audit all of this content. Take each part of your website under careful review for quality control and check for ways to improve its performance. It can be hard to move forward in expanding and improving your marketing strategy if you don’t know the success of your current online channels– so here are a few guidelines on how to start your audit.
1 – Start your audit with particular business goals in mind. Do you want to refresh your content by cleaning out old information? Do you want to focus on expanding your brand? Are you looking to find weaknesses? Try to have at least one goal in mind when starting out, as a point of reference for what you want to achieve.
2 – Keep your content in mind holistically. When you’re auditing, keep in mind to look at not only each individual piece but how it all ties together. Do any parts seem disjointed or unrelated? Consider skimming or altering content that isn’t meaningful or seems wrong.
3 – Review that your pages all have unique page titles and descriptions. These pieces not only appear and prove useful when search engines crawl your site for information, but your audience can get information from them too, whether from page tab names or links from search engines! Make sure that your page titles remain brief and descriptive, and that you’re using your keywords and a lead-in for your description.
4 – Speaking of keywords, ensure that not only do you have them in mind for each of your pages but that they’re properly incorporated. They should be included in meta, content, and titles– but in a way, that’s relatable and feels like a casual conversation. Don’t force keywords in if they don’t make sense or if the phrases and sentences you’ve added them to don’t sound right. Also, focus on the keywords most related to your information and goals. By keeping them close to your subject matter, it should not only be easier to include them but will make your site a better match for searches on search engines.
5 – Check out your internal links. Add them in when it makes sense, linking to other site pages when it seems proper. If you mention a specific service in your about page and you have a page dedicated simply to that service, your about page information should link back to it! Ensure that these links all work and that they have alt titles.
6 – Mentioning links– make sure they’re all working! Not only should your internal links work, but any external ones you’ve included, as well as any page navigation on your website. If some part of your site is broken or showing an error, it’s important to find and fix this issue.
7 – Review your media alt titles. Ensure that your pictures have titles so that search engine bots and visitors who can’t see images can make sense of them. This extra information can help prove your amount of relatable content to search engines and make sure that your viewers understand your content.
8 – Check out your Google Analytics! These useful statistics and tracking tools can showcase your SEO performance and point out which parts of your current site and strategy are weaker than the rest. Use this vital information to decide which parts to further work or focus on to improve moving forward.
9 – Check out SEO Dashboard’s Free Digital Marketing Review! (https://www.seodashboards.com/free-digital-website-review/) Want help auditing your website? Use this free service to get the information you need about what to improve and work on moving forward.