With over a billion users (almost one-third of all internet users) accessing YouTube, the video site has become the next big platform for business growth. Starting out as a dating site, YouTube has morphed into the biggest video sharing destination where viewers can search a topic and find hundreds of related videos to watch. From music, to make-up tutorials, to DIY projects, YouTube reaches more 18-49 year-olds than any cable network in the United States. Why wouldn’t you use it as a way to connect with potential customers?
Only 9% of small businesses in the United States make use of YouTube, even though videos from the site influence the purchasing decisions of 53% of consumers. This makes YouTube an untapped goldmine for small business advertising.
In order to truly benefit from YouTube, there are some steps that need to be taken just like with any other social media platform. Having a wealth of meaningful content posted to your channel on a regular basis is important for gaining viewers; as is having creative video titles, a customized channel, and well-written video descriptions. Videos that include a call to action (subscribe to our channel, call us today, follow us on Facebook, etc.) and customer testimonials tend to see a greater return from viewers.
Posting videos with substantial information that complements content from your website can help to increase the chance of others sharing your videos and creating backlinks to your website, which we know from previous SEO lessons, can increase your Google rating and overall visibility.
Want to give it a try but have no idea where to start or maybe you just don’t have the time to maintain a channel? Call i3 today and let us help you gain traffic from the billions of YouTube users.