Social media…hate it or love it, has quickly become a force to reckon with as a small business. It’s a very powerful tool for gaining new customers and directing traffic to your website. In fact, social media is responsible for over 32% of referral traffic to websites.
With over 2 billion active social media accounts and 74% of consumers relying on social media to influence their purchases, what does this all mean for your business? In short, you can’t afford to not have your business tapped into social media. Whether it be LinkedIn, Facebook, or Twitter, having social media accounts set up for your business can grow your potential traffic exponentially if handled properly.
However, just establishing social media accounts isn’t enough to drive potential customers your way; interactions and a consistent presence is what catches the eye and keeps people following. It’s important for a business to find new ways to interact with people who may be following their social media accounts. When posting on social media, the following should be taken into consideration: posting often, with clever, thought provoking posts, including an eye-catching (as well as pertinent) photo, and engaging the viewer of your page. Some businesses find success with offering an incentive to ‘like’ their page or ‘check in’ when visiting. The key is to get people following your page and interacting with your business.
Managing these accounts can be a tedious task and many businesses don’t have the manpower to have someone dedicated to interacting with the social media realm. One of the many services we provide at i3 is social media management. Call us for more information on how we can help you succeed in the social media world.