Have you watched any videos online today? Have you opened up YouTube or seen a video embedded from it? As it turns out, video viewership and sharing are still on the rise, for the next consecutive year in a row! A big part of this is the use of YouTube, its continuously growing popularity, and how video marketing is altering the digital marketing world. So, how do you put this information to work for your business? Well, once you understand the statistics, you can start to take notes for your strategy. Here are some key data points to take advantage of!
1 – A Business Insider study revealed that over 500 million hours of YouTube videos get watched daily. So, why not grab some of that viewer attention for your business? The best way to take advantage of these digital marketing trends is to get involved with them! So, to take charge of the rise of video popularity, it’s a great time to start making video content of your own. Start a YouTube channel and begin by filming tutorials, Q&As, and even general information about your business!
2 – According to Animatron, 92 percent of people who watch videos share them with others. This means you’ve got a high chance of catching a viewer that would share video content of yours, given that your content is relevant and interesting. Encourage your viewers to share your videos by making mention of doing so, in your video itself, in your description, and even when you share them on social media. Every share can do wonders for helping spread the word about your business!
3 – Need another indicator that video marketing is the way to go this year? Look at your competition! State of Inbound reported that over 48 percent of marketing agencies plan to involve YouTube in their strategy this year. That means you can expect other businesses to not only believe in the power of video content but that they’ll be using it for their advertising purposes! If your competitor is putting out great video content, you’ll probably want to have at least some of your own to stand your ground.
Have more questions or concerns about this trend? Give i3 a call! We’re happy to help you with all aspects of your digital marketing strategy, from your website to your SEO, and your social media to your YouTube channel. We even stay on top of all the industry trends to keep you in the know!