6/30/2017
Emma Explains Reviews
On a scale of 1-10, how important are reviews for a business marketing online? 10. How does a business get a client to leave a review? It can…
6/23/2017
Use These 4 Ultimate Tools to Optimize Your Facebook Audience
Tailoring your advertisements for your audience is a key part of marketing, but what if you could also tailor the audience your message is delivered to? Facebook ad…
6/16/2017
Let’s Talk #Hashtags Vlog
Today, we want to talk to you about something that was once known as the pound sign, or synonymous with a good old game of tic-tac-toe: the hashtag…
6/9/2017
What Are DNT (Do-Not-Track) Browser Requests?
We’ve all heard about how we can be tracked on the web, and how ads can be tailored to us based on our browsing habits. But what if…
6/2/2017
Social Media Sass – On Wendy’s and Building an Online Personality
Social media, even for business, is all about personality. Giving your brand a voice that will call positive attention to your business and connect with your customers can…
5/26/2017
Location-Based Search
Hola!! We are coming to you today from Mexico, and we thought it would be fun to talk to you about target audiences. Most people start planning before…
5/19/2017
Overestimating Bounce Rate
When analyzing the metrics of a website, it’s common to fall back to focusing on the bounce rate — which is often calculated to be the percentage of…
5/12/2017
SEO Is Not a One-Time Effort
Welcome back, readers! Today, we’re going to cover a topic that we get a lot of questions about – Search Engine Optimization, and how often you need to…
5/8/2017
Why Is Social Media Important For Business?
Social media has been so well-incorporated into the daily lives of many people, with Facebook, Instagram, Snapchat, Twitter– it can seem as though people are always scrolling past…