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The holiday season is a busy one for many people, with travel plans, seasonal traditions, and let’s not forget– holiday shopping. Appealing to these holiday shoppers can lead to a major boost for your small business this season, with new customers and sales that can lead to loyalty throughout the new year. So, let’s cut to the chase: how do you get the attention of these holiday shoppers? We’ve put together some of our best tips for promoting holidays sales for your small business this season:
1. Stay active on social media! This step may seem difficult if your business has been picking up for winter, but you don’t need to be constantly online to accomplish it. Updating your Story once a day, making posts just a few times a week, and engaging with your audience for just 10 minutes per day can make a huge difference!
2. Post about your holiday offerings, sales, specials, and discounts! This time of year, these can all make for great marketing tactics to lure in new customers or convince your existing customers to make more sales. Ensure you’re spreading the word through social media, your website, your email newsletters– and any other way you market your business! Make sure to include images and all the necessary details, including how to get the offer!
3. Use calls-to-action! There’s no way to convert like telling your customers how to buy from you. Make sure you’re using language like: ‘Order now’, ‘Buy yours here’, or ‘Call to book your appointment’! Include the contact information they’ll need to follow through with your words via link, phone number, or email directly after. You can also include calls-to-action by adding links, buttons, and more direct sales funnels through all of your platforms. Make it easy for your audience to follow through!
4. Share what makes your products special. In the spirit of gift-giving, many people are seeking to find products that are unique. Whether you provide something handmade, all-natural, one-of-a-kind, or personalized, make sure to use your marketing to highlight what makes your offerings different from someone else’s. Encourage them to buy from your small business by talking about what makes you unique and how they’re supporting your passion!
These items are great aspects to focus on this time of year, but there is so much more that goes into marketing and we’re here to help you make the most of your efforts. Our experts can tailor offerings to you and we’re here to help your small business shine! Let’s talk about how we can help through a free consultation. Set yours up through our Facebook page! Just click the ‘book now’ button!