It’s no secret that Google is regularly changing and updating its ranking factors, but they’ve already announced a new, vital component for its upcoming website rankings system: user…
When analyzing the metrics of a website, it’s common to fall back to focusing on the bounce rate — which is often calculated to be the percentage of…
This week, we’ll be looking at the Click Path analysis (with flow visualization). This gets a little more advanced, however, it is very beneficial when you want to…
This week’s metric will be Location. Let’s find out where your visitors are coming from! Location helps you see if you are reaching your specific geographic target audience…
This week’s metric will be the ever-important Site Search! Site search is the search that happens within your website. It tracks the keywords or keyword phrases people are…
This week we’ll be diving a bit into Audience reports available within Google Analytics. This area can provide a wealth of information on how people are viewing your…
Welcome back! This week’s metric will be revenue, sales & top products. This type of metric can include sales by month, year over year, sales per day, and…
This week’s metric will be conversion funnels and conversion rates. This metric falls into the category of desirable actions. A desirable action of a website selling a product…
Welcome back! This week, we’ll be discussing the average time on site metric. If you are a new reader, please see Website Metrics For Business Owners: Sessions to…
By now, I hope you are getting used to our Friday metric blogs and finding them useful. If you are a new reader, please see Website Metrics For…