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Fractional CMO (Chief Marketing Officer)
A fractional CMO is a marketing executive serving businesses by leading marketing strategy, sales development, growth opportunities, and heading the marketing department. Businesses use fractional CMO services because they do not need a full-time CMO but still require expert marketing strategy and leadership.
Responsibilities of a Fractional CMO
- Heads the marketing department and leads the team. This marketing team can include any in house marketing positions, the i3 Media Solutions team, and other vendors. In many cases we act as internal employee and work closely with your leadership team.
- Creating and executing a marketing plan.
- Determines the best short term and long-term marketing strategies for business based on the ideal target customers.
- Creates solutions to marketing problems as they arise.
- Reviews analytics and stays informed about the sales incentives and helps support.
Experience
Frankie has a variety of experience working as the Fractional CMO for nonprofits, service industry, retail, home services, restaurants, and more. Her unique experience as CMO for these variety of businesses allows her to step into the role quickly to gather the details of what is required to help a business be successful.
Cooperative
As your Fractional CMO we work closely with both your leadership team and the marketing talents executing the marketing tactics on a day-to-day basis.
Benefit
A Fractional CMO has any benefits which include getting senior-level strategic guidance to develop and execute a marketing plan that generates results while being more cost effective then hiring a CMO in house.
See how a fractional CMO helped our Fitness Industry Client hit new heights
What can a fractional CMO do for you?
Based on your company stage, your fractional CMO will design and execute a go-to-market strategy that will help your business to achieve your growth goals.
- Increase qualified leads and revenue per customer.
- Plan, launch and test demand generation campaigns through inbound & outbound channels.
- Increase customer lifetime value and retention with customer loyalty programs and campaigns.
- Decrease customer acquisition cost.
- Test, measure, and optimize results.
Services Offered
As your Fractional CMO, we will provide the following services:
- Strategic marketing plan: development of a comprehensive marketing plan that aligns with your business objectives.
- Brand development: Enhancing brand identity and positioning in the market.
- Digital marketing: Implementing effective online marketing strategies including SEO, social media, paid campaigns, website updates, and email marketing. Working with the team that is currently in place and enhancing to make sure that we are effectively reaching the target audience as defined in the marketing plan.
- Graphic design & print marketing: design client guides, proposal templates, postcards, and various branded items to help enhance the brand. (Promotional items and cost of printing is additional.)
- Campaign management: Design and oversee marketing campaigns tailored to generate leads and increase sales.
- Analytics and reporting: Regular analysis of marketing efforts to ensure goals are met and to adjust strategies, as necessary.
Proposed Engagement Details:
- Time Commitment: We are estimating 30 hours a month. (The monthly budget can scale up or down based on marketing budget.)
- Compensation: monthly retainer $3,000
- The rate per hour depends on the task performed.
- Meetings and strategy sessions will be at $40 an hour.
- Content writing, design, and implementation will be at $125 an hour.
- Any remaining balance of time will be applied to the next months’ time.
Getting Started
We like to be part of the department or company meetings to learn about the company and the marketing needs. If there are weekly or monthly meetings, please let us know where they are and how often they repeat. If no existing company meetings, we would like to schedule a kickoff with who you determine to be decision makers.
The first step then is Discovery and Assessment. We take a deep dive into your company and your industry, gaining the objective view we need to develop a research-driven marketing plan that achieves your goals.
From that we start formulating the Strategic Marketing & Growth Plan
We leverage the discovery findings and analysis to develop a plan that’s informed by research, grounded in strategy, and aligned with your goals. We craft a custom, actionable roadmap that outlines your ideal customers and their personas, a strategic approach, targeted marketing tactics and channels, execution timeline, technologies and other resources, budget, and the key performance indicators (KPIs) we’ll measure against.
Not getting the results you expected? Not sure what you’re doing wrong with digital marketing? Want to start improving, but don’t know where to start?
We’re here to help! We offer a FREE Digital Marketing Review where the i3 Media Solutions team will review your online presence, evaluate your marketing strategy, and recommend improvements based on our expertise.
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